Top Takeaways from 2011 Second Street Awards
Top Takeaways from 2011 Second Street Awards
Last week, we hosted a 3rd annual Second Street Awards where we showcased a partners’ best contests and deals run on a platforms over a past year. In further to specific foe and understanding categories (for example, Best Facebook Contest or Best Travel Deal), we also respected partners, according to marketplace size, who strike it out of a park with UPICKEM and Deadline Deals. Below, we can find a Top Ten Takeaways from this presentation. If we missed a webinar, we can watch a recording or see a full list of finalists and winners in any category.
1. Sweepstakes are good email database builders. Social boost, a underline that rewards entrants for pity a contest, is a must-do for UPICKEM sweepstakes contests.
2. Service deals concede we to try opposite cost points, as good as pulling into aloft labelled deals. Our 3 finalists’ prices ranged from $29 to $1,850. Auto detailing is a difficulty that’s been successful in many markets.
3. Our Fantasy Auto Racing foe could be your tip revenue-producing sports foe in 2012. With a 37-week lineup, Fantasy Auto Racing is one foe that keeps your users entrance behind to your site week after week.
4. Retail deals shouldn’t be too specific. The pivotal to a successful sell understanding is that it is open to all products in a store – equivocate tying a understanding to specific products.
5. Health and Beauty deals are one of a tip categories. Since this difficulty of understanding is frequently running, it is critical to know what a marketplace value is for your deal. Keep an eye on a foe and be certain you’re pricing your understanding competitively.
6. Facebook contests are skyrocketing. Facebook contests are an glorious approach to build your brand’s likes. Use a assembly we build on Facebook as a offered underline to have contests run exclusively on your advertisers’ pages.
7. Don’t forget about inhabitant bondage for grill deals. National bondage are receptive – don’t be fearful to secure them in your market. A available plcae is key. For many internal media sites, family accessible environments are best. Find what aligns best for your audience.
8. Photo contests work. Photo contests are still a many renouned and many versatile foe form – kids contests were a many renouned difficulty in 2011, dethroning pets contests from their long-standing reign!
9. Travel deals, when crafted right, can chaperon in lots of revenue. Think regional, drivable from your location; Always try to work with a skill directly instead of a third-party.
10. Recreation deals are inherently social. Whether you’re going to a thesis park or holding a ski trip, we are many expected going with friends and family. This amicable aspect of distraction deals means some-more people will squeeze if a understanding is good. Anything entertainment-based will excite your audience.
Are your takeaways for contesting and daily deals different? Leave us a note in a comments to share what we schooled this year.